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/About
We are UNCOMMON
At Uncommon Ventures, we've distilled our approach into three core principles:
1. Evaluation:
Defining who you are and what you believe is the first step to becoming who you want to be. It involves identifying the metrics that truly matter, and engraining that shit into your psyche like a brand on a horse.
2. Execution: Building and maintaining the foundation of your life through non-negotiable daily habits that back who you say you are is crucial. You must ACT as if you BELIEVE. Action is the purest and surest form of belief. The larger the gap here, the lower the confidence. Bridge the gap completely and you become unstoppable.
3. Evolution:
To become truly uncommon, you must continuously raise your standards and redefine your goals. Growth is a perpetual cycle of understanding, assessing, and acting. Complacency kills.
Our process is designed to take founders from chaos to confidence. From chaos to certainty in direction.
Joel and Brenden, the architects behind Uncommon Ventures and creators of 'The Factory'.
Our journey consists of over a decade of hands-on experience in the heart of “startup innovation”.
The good, the bad, the ugly, and everything in between. (a whole lot of the ugly)
We’ve put the time in, we’ve slept in the trenches, we’ve failed, gotten up, failed again, and rose to the top, reshaping the trajectories of various startups from the ground up.
As both early employees and outside consultants, we've been instrumental in scaling operations, building resilient teams, curating strategies, and securing over $20 million in startup capital.
Through this journey, the wild ride of ups and downs, we’ve accumulated our knowledge and experience through recognizing and avoiding the pitfalls that capture so many 'common' founders today.
The truth is, we’ve learned a whole lot by learning how NOT to do things.
Not that it really matters, but our portfolio spans across a variety of industries, from health and wellness to enterprise AI, from media and entertainment to Martech SaaS.
We've seen firsthand what works, what doesn't, and most importantly, why.
We bring to the table not just our successes but our learnings from each venture. It's these insights that fuel 'The Factory' & the startups in our venture.
Here, we distill the wisdom of over a decade of trench warfare lol, of seeing founders fail alongside us, of sitting in the rooms, the pitches, the conferences, watching the firing squads do their thing, observing market shifts and the downwind effects, seeing minds break, bodies break, families fall apart, the collective wisdom gained into actionable strategies and transformative practices that you get to take action against, specifically made for those who are ambitious enough to step in.
We practice what we preach. We realize we can’t do this solo. We bring the right people together for the right projects at the right time. Just like we are coming alongside your journey, we’ve developed a team of advisors ahead of us in the journey to help us help you avoid hurdles and prepare for every stage of your founder journey.
