In the relentless (and often never ending) race to the top, most founders lose sight of what truly defines a “leader”, ultimately deeming them unfit for the task at hand.

Yeah, the truth is, most founders are set up to fail.

They look to external factors and metrics to gauge where they’re at, rather than looking in.

Sure, you might have the vision, the passion, the drive, the business acumen... but without the right foundation, without the right collective focus hierarchy, without the right daily structures in place, without the right personal evolution, without true directional certainty, your journey to CEO WILL BE riddled with unseen challenges, pitfalls, struggles, and oppositions.

The truth is, it will be regardless, but the real question is: Will you be prepared?

The Factory is your gateway to not just becoming a “CEO”, but an Uncommon CEO — one who stands out, leads with conviction, creates a lasting impact, and is prepared for the call.

One who is always ready for the test.

One who “enters by the narrow gate”.

Who treads the road less traveled.

Who takes the daily action that must be taken to step into who they’re required to be to hold on to what they seek to gain.

This is more than just another leadership program or business mastermind; it's the transformative arena where visionary founders are shaped and molded into the leaders they’re required to be to hold on to the blessing that is ultimately theirs.

Where self proclaimed CEO’s build an undeniable stack of proof that they are who they say they are.

Where the husbands, wives, brothers, co-founders, best friends, sons, and daughters who are held responsible against numerous roles throughout their lives, each just as important as the next, are able to build the foundations of their lives upon solid rock.

Because you’re called to so much more than mediocrity. 

You’re here. Standing at the forefront, a founder with a vision that has the potential to redefine the world in some shape or form.

💡 Sidebar: If you don’t have a big enough vision, stop reading and go get one.

But the chasm between a founder and a true CEO is full of unexpected dangers, difficulties, and risks. It's a path littered with founders who once held the map but quickly lost their way, becoming consumed by the very fires of innovation, drive, and motivation they first sought to harness.

We live in times where impatience paired with the addiction to quick fixes often derails the majority of those we encounter, even the most “well-intentioned”.

Picture this: The market shifts unexpectedly, your team looks to you for direction (as they most certainly will), but the weight of uncertainty paralyzes you.

Decisions that once sparked with clarity are now clouded by the chaos of growth. The vision that once burned bright dims under the relentless pressure of leadership, leaving you questioning, faltering.

This is where a lot of you are headed.

Just know, you're not alone.

Many founders find themselves on this ledge, grappling with the relentless demands of scaling a business while trying to evolve personally at an often overwhelming pace. The two worlds colliding in chaos, not realizing that one is required for the other.

The cost of this struggle isn't just the success of your venture; it's the very essence of your leadership and who you are that hangs in the balance.

There’s a foundational truth that sits here: the transition from founder to CEO isn't just about business acumen; it's a profound personal evolution and self reinvention. One that requires a lot more than just strategic thinking and market savvy.

It calls for a complete overhaul of your very being — a transformation that many attempt, most once backed deep into a corner, but few navigate successfully.

In your relentless pursuit of “success”, there's a silent epidemic spreading amongst founders — the sacrifice of what truly matters for the gleaming entice of financial gain. As they say, “it's a tale as old as time”, but repeated time and time again in the startup world.

Yeah sure, you can continue to bury your head in the sand with the belief that “once I fix my business, once I get to level x, everything else will take care of itself”, but we all know deep down that’s not true.

The results you experience are mirrored by the level of deservedness you can attribute.

You will ultimately get exactly what you deserve.

You must become the person who deserves the level of business growth and success you’re after.

It’s flipped.

Think into the not so distant future with me for a second.

Your kid’s sitting there, eager eyed, waiting for a moment of your time, just a sliver of uninterrupted acknowledgment, but "I'm too busy" is the response they know far too well.

The family dinner table, once a place of beautiful connection, conversation, and fellowship, now often vacant of emotion, acting as the perfect parallel for the distance growing in your most cherished relationships.

Your health, once a nonnegotiable, gradually falls by the waste-side under the weight of never ending work hours and “high stress”.

And your spiritual growth, the true foundation of your peace and strength, gets quickly sidelined in the mad ‘rush for market dominance’.

This is the fallacy that plagues the modern founder. A bank account overflowing with profits, yet a life that far too closely mimics the true definition of poverty – the poverty of neglected health, strained relationships, and forgotten personal fulfillment.

It's a dangerous illusion, the belief that success in business can compensate for a life out of balance.

A life without intention.

But we all inherently know deep down, wealth is not just in the numbers on a spreadsheet.

True wealth is a life rich in health, relationships, spiritual growth, and personal well-being. It's about thriving, not just in the boardroom, but in every aspect of your existence. Making daily deposits into the things that truly matter.

It’s a legacy play.

The tragedy is not just in the pursuit of financial success, but in the irreversible loss of life's most precious moments and bonds, sacrificed at the altar of entrepreneurial ambition.

This is the crossroads where many founders stand – torn between the relentless drive for business success and the deep, often unspoken yearning for a fulfilled, well intentioned life.

The path to true leadership, to becoming an Uncommon CEO, demands a different approach. One that harmonizes the pursuit of financial success with the enrichment of your personal life. Not the sacrifice of it.

Our goal with Uncommon Ventures is to build dope brands with dope people... and have a ton of fun while doing it. So, instead of outsourcing the personal and business development required and hyper-focused selection of “the right founders” to an third party, we decided to take ownership of this. To build it in house.

We’ll just create them.

By developing an environment where the never ending and multifaceted struggles of founders are not just understood, but meticulously and strategically addressed — both personally and professionally.

Business and biology.

Trackable. Actionable. Implementable.

The Factory is a place where true evolution happens. A haven of real, tangible change.

We recognize the complex landscape of a founder’s life, where every aspect — from mental resilience to family relationships and dynamics, from spiritual growth to physical well-being — is essential to the whole. And crucially, we understand that the business foundation itself requires nurturing and strategic guidance.

💡 Remember: How you do one thing is how you do everything.

The Factory doesn’t just focus on one of the two — either personal or business development; it transforms you, the person behind the business. The foundation of the business itself. The reason investors invest in the first place.

And simultaneously supports the foundation building and scaling of your business development journey.

It's where your journey shifts from battling the currents of entrepreneurship to mastering them, both in your personal life and across business strategy.

We’ve distilled the essence of true leadership, business acumen, and success into a potent system.

Something you can follow.

The Factory is more than a program; it’s a transformational experience meticulously crafted around the six crucial factors of an Uncommon Founder — Mindset, Emotional Resilience, Family and Relationships, Health and Physicality, Spiritual Growth, and Finances. With comprehensive business strategy and review built in.

💡 Work with us or not, decide now to make daily deposits into each one of these buckets, not just one or two. It’s the most important thing.

Exemplified through the content of this list, the journey goes beyond simplistic and short sighted “business” goals; it cultivates a fulfilling, high-intentioned life aligned with purpose and values, stepping into a higher standard,

THE higher standard, and answering a call that resonates deep within each and every one of us.

It’s about the important shit. The stuff that really matters.

We understand the unique trials you face. The constant juggling of business growth and personal development, the struggle to maintain relationships while scaling your venture, the battle to keep your health and sanity amongst constant chaos.

The key is to learn not to sacrifice one aspect of your life for another, but to elevate them all in synchronicity.

And that’s what we’re here for.

We’re here to support in the fulfillment of that concept.

We’re here to simplify the process.

To make it followable and trackable.

Impossible to not adhere to.

Stop saying no to life’s most precious moments for the sake of “my business”.

God did not place you in this exact time in history to simply “grow something big”.

We want to support you in stepping into a reality where saying yes to your family, your health, your personal growth, and everything required becomes normal. It becomes the standard.

It’s the only way.

This is where you transform into the CEO who leads with heart, vision, and deep rooted confidence based around an undeniable stack of proof.

Who builds empires without losing sight of what truly matters, who influences others by example — all while steering your business toward success. Real success.

Who the Hell are These Guys? And Why Do They Get to Tell Me What to Do?

Great question.

Joel and Brenden, the architects behind Uncommon Ventures and creators of The Factory.

Our journey consists of over a decade of hands-on experience in the heart of “startup innovation”. Lol.

The good, the bad, the ugly, and everything in between. (a whole lot of the ugly)

We’ve put the time in, we’ve slept in the trenches, we’ve failed, gotten up, failed again, and rose to the top, reshaping the trajectories of various startups from the ground up.

In other words, we’ve done the shitty work we’re trying to save you from.

As both early employees and outside consultants, we've been instrumental in scaling operations, building resilient teams, curating strategies, and securing over $20 million in startup capital.

The First 6 Weeks:

In the initial six weeks, we’ll walk you through a pretty hefty and meticulously structured onboarding process. This is designed to set the stage for your transformation and align you with the core principles of being an Uncommon Founder.

Note, week one will include a dense onboarding call and workshop that will result in the development of your foundational strategy and roadmap across personal development, business growth, and biological support that we’ll refer back to on our monthly reviews, which will start in week 5.

What Now?

The path is pretty simple. Here’s how to hop in:

• Fill Out the Application Form: If you’re interested, let us know. We’ll send over the application form for you fill out.
• Schedule a Call: Once we get your application, our team will reach out to schedule a personal quick check in call. This is an opportunity for us to understand where you’re at, what you’re looking for, and to make sure there’s a fit here. This is also a chance for you to ask any questions you may have.
• Secure Your Spot: Following the the call, if there’s a fit and ya wanna hop in, you'll be invited to secure your spot by completing the enrollment process, which includes the $2,500 up front.
• Step Into Your New Way of Life: Once your spot’s secured, you'll receive immediate access to preparatory materials.