A Letter To Those Staring Down Their Next Big Move:

In a world full of noise, constantly overflowing with the next “sure-thing” growth hack, the never ending temptation of shiny new platforms promising the world, the draw of the magic pill, and redundant echo of 'just one more networking event might make the difference' - f all that.

We're not here to sell you another dream wrapped in a webinar. We're here to challenge you, to build, to grow - in the things that matter, the things that give you staying power in today’s world. It’s about playing the long game, together. Doing cool stuff with cool people, and working towards actually moving the needle.

You’ve been told a thousand times over that the next book, the next course, or that personal brand pivot (for the 14th time) is what will finally do it. But deep down, as the night stretches thin and the ceiling offers up nothing but a blank stare back, you know the truth - it’s not enough.

It's never been about more information. It’s about transformation, about action, about proving your business isn’t just another fleeting idea. It’s about knowing what do to, and doing the work.

It’s about the hard math.

Do you have something that people actually want? Are they willing to pay for it? And can you repeat that process over and over again? Can you stand in the storm with the conviction that what you’re building is not just viable but necessary?

That's where we begin.

Key word here: begin.

The thing is, 'The Factory' isn’t just about the numbers.

Like in math, there’s typically more than one variable to solve for (unless you’re planning on playing at the 7th grade level).

But they can’t all be solved for at once. They must be worked through one at a time. The order dependent upon

It’s about you - the founder - as much as it is about your startup. It's about aligning the essence of who you are today and the actions you take with the person you’re being called into… the person you’re required to be.

Who’s This For? 

• For those of you lying awake with worry about funding, wondering if the world will “get” the potential of what you’re building. The journey from concept to sustainable growth is filled with challenges: turning leads into sales, questioning the scalability of your operation, and finding the right rev op strategies.

• If decision paralysis and the fear of public failure haunt you,  you’re not alone. These fears are coupled with the daunting tasks of capital allocation, team building, leadership, and mastering sales—essential yet overwhelming responsibilities.

• Your daily battle includes managing cash flow, putting out fires, acquiring and retaining talent, and stretching time to cover innovation alongside operational demands. It's a relentless pursuit of balance, where every resource counts.

• Seeking a clear direction and a supportive hand, you aim to build a legacy that endures, to make a significant impact, and to achieve wealth. This is about enjoying the journey as much as reaching the destination, with wealth, recognition, and impact being integral to your vision.

Enter: 'The Factory' - The Break From All The Noise

This isn’t about adding to your already overflowing plate. You’re busy, as you should be, and there’s too much out there fighting for more of your time and attention. 

This is about refinement, about distillation, about getting to the essence of what makes your business tick, and grow - and by extension, you.

Month 1: Day 1, we dive deep into your product or service, and model, against market demand through a thorough biz audit. The goal here is to “hunker down in the bat cave”, isolating and solving the variables of: Do you have a product or service that people want and are willing to pay for, and can you do it over and over again? 

The foundation of everything we do is built off of how we are able to answer these questions. 

We will build the roadmap off of this within the first week of onboarding, with the goal of solving for these variables as fast as possible. 

This is the viability test - brutal but essential. We need the full picture in order to build out an effective strategy.

The deep personal stuff we’ll dive into month 2, but to lay the foundation and gather data, we will issue a fitness and sleep tracker (Whoop), some foundational baseline health and wellness principles, and some journal prompts that will bring awareness to all the personal development stuff we’ll dive into later. 

The goal of month one is to get through the viability test, or at least be working through it, with a roadmap, solving for these variables. 

Month 2: With your roadmap in hand, we dive deeper, shifting focus around YOU. This plays hand in hand with the strategy we’re developing on the business side, but adds robustness to the foundation.

• Who am I?
• What do I believe?
• What am I being called into?
• Who do I need to become?
• What does ‘that person’ do?

Month 3: Where it all starts to come together. Where the magic happens. Your growth fuels your business; your business catalyzes further personal evolution. It’s a virtuous cycle, one that brings you towards who you must be.

Here, we distill the wisdom of over a decade of trench warfare (lol), of seeing founders fail alongside us, of sitting in the rooms, the pitches, the conferences, watching the firing squads do their thing, observing market shifts and the downwind effects, seeing minds break, bodies break, families fall apart, the collective wisdom gained into actionable strategies and transformative practices that you get to take action against, specifically made for those who are ambitious enough to step in.

The path is pretty simple. Here’s how to hop in:

• Fill Out the Application Form: If you’re interested, let us know. We’ll send over the application form for you fill out.
• Schedule a Call: Once we get your application, our team will reach out to schedule a personal quick check in call. This is an opportunity for us to understand where you’re at, what you’re looking for, and to make sure there’s a fit here. This is also a chance for you to ask any questions you may have.
• Secure Your Spot: Following the the call, if there’s a fit and ya wanna hop in, you'll be invited to secure your spot by completing the enrollment process, which includes the $2,500 up front.
• Step Into Your New Way of Life: Once your spot’s secured, you'll receive immediate access to preparatory materials.

Take Action:

Don’t put this decision off. It's a call to those ready to leap, to those who refuse to let indecision be the thief of opportunity. If you know what you need to do, and you delay the action taken against that, you’re telling the world around you you aren’t ready. And I think you know what happens then. Prove you’re ready by making the choice that shows the level of deservedness required to get what you want.